HERIDAS is a ready to wear fashion and lifestyle brand established in 2016 by Anita Korff.
Anita has a passion for the highest quality of fabric, yarns, cut and authentic workmanship. Her love of fashion, style and craftsmanship began in Shoreditch, London in the 1990’s where she lived and worked with Alexander McQueen.
With HERIDAS she celebrates her own freedom in lifestyle, creativity and spirit inspired over 20-years working and travelling across the globe. All the garments are designed and created by hand by Anita in her studio with love, passion and patience. The signature design roots are an eclectic blend of urban downtown cool, rock-chic and upscale bohemian. Drawing inspiration from the places that matter in Anita’s heart, the Ibiza people & beach life, Shoreditch groove and café culture of The Hague.
HERIDAS is becoming the go-to fashion label known for its clear cuts, beautiful materials and hand-crafted embellishment and detailing.
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